I Persuade you To READ MY BLOG!

How did the snake make Adam and Eve eat the fruit from the fruit tree? The answer is persuasion!  Ever since mankind has been able to walk, talk and move, there has been persuasion. Throughout the years it has been refined into an art and is now getting more and more in depth.

In fourth century BC Aristotle created The Art Of Persuasion (Rhetoric) this was the first documented information that revolutionized persuasion as we know it. Persuasion today has been critiqued and added to in order to create a refined version of the previous subconscious knowlege of the past.

Although everyone has their own way of persuading a person or audience into a specific alternate oppinion, there are a few rules/tips to help improve your persuasive skills.

Rules of Persuasion

• Reciprocation. People want to return favors. Giving small unsolicited gifts will often result in the recipient feeling an outsized obligation to return the favor.
• Scarcity. We want what we can't have. Perceived scarcity generates more demand.
• Authority. It must be true if an expert says it is. We all tend to revere authority figures, or even just those with the trappings of authority.
• Consistency. If a person publicly takes a stand on a particular idea or goal, he or she is more likely to keep that commitment, putting into action the stated belief/goal.
• Consensus. People look for "social proof." They want to know that other people took the same action they are contemplating and under similar circumstances.
• Liking. We are more easily persuaded by people we like and are attracted to. 

These are just a few of the most efficient ways to persuade. There are infinite amounts of knowledge on this subject from common simple Knowledge, to the deeper subconscious Neuro-Linguistic Programing. Persuasion is entirely up to the persuader, but knowledge is definitely power in the sense of persuasion and that is why being aware of, and understanding some ways of persuading are crucial when working in the integrated marketing communications field. I am happy I persuaded you into reading my blog and I believe this is good preparation for noticing/using persuasiveness in your future.