Can We Escape?

If you talk to the average person I'm sure they would not be able to give a detailed definition on marketing or advertising, although that same person would have example after example of everyday ads or logos they have been accustomed to.

So how did marketers train us into thinking that it is okay to have someone selling you something everywhere you go? Through our conscious perception or subliminally, messages are fed into us without us even caring. With society as we know it, there is really no antidote for forceful, uninterrupted marketing in our day to day lives. We are literally bombarded with television ads, billboards, and even modern music has added encrypted label drops to place the product idea in our brains. So by repetition, it has become "normal" to advertise everywhere there is a chance.


By living our ordinary lives we absorb hundreds, even thousands of products placements burrowed deep into our subconscious. These seeded thoughts grow and entice you into wasting money on overpriced "names". This year alone Coca-Cola will spend an approximate $1.6 billion dollars on advertising. All for the predicted idea that our minds will consume these ads, which in turn tells us that buying there product is the right thing to do.

“The average American is exposed to about 3000 advertising messages a day, 
and globally corporations spend over $620 billion each year to make their products 
seem desirable and to get us to buy them.” 
(Union of Concerned Scientists Website).

Because of this insanity, there is really no way to physically or mentally escape
this hypothetical jail cell without being in complete and utter isolation from society. 
Now the question is not if we can escape, but is it worth escaping to leave everything we know and have? 
I guess it is up to you to be the judge...




http://www.fair.org/articles/coke.html 

http://www.ucsusa.org/publications/guide.ch1.html